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[International Situation]：The list of world top 500 brands is Announced! Three barrels of oil, Sinochem, Hengli, Sheng Hong and other 7 Chinese chemical enterprises entered the list

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Three barrels of oil, Sinochem, Hengli, Shenghong and other 7 Chinese chemical enterprises entered the world's top 500

by the World Brand Lab (World Brand Lab) exclusive 2021 (18th) "World Brand 500" list was announced on December 7, 2021 in new york.

With excellent market performance and strong business growth, last year's runner-up Google beat Amazon to the top of the list; Amazon retreated to second place due to weaker-than-expected results affected by the epidemic; Microsoft (Microsoft), which saw its net profit increase in fiscal year 2021, remained in third place. The United States occupies 198 seats in the top 500, ranking first in the brand power. France, Japan, China and Britain are the second camp of the world's brand powers. The number of Chinese brands selected (44) surpassed that of Britain (37) and continued to maintain the fourth place.

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The so-called Brand Influence refers to the brand's ability to explore the market, occupy the market and obtain profits. According to the three key indicators of brand influence, namely Market Share, Brand Loyalty and Global Leadership, the World Brand Lab comprehensively scored about 15000 well-known brands around the world, and finally launched the world's most influential 500 brands.

China Petrochemical Industry Selected Enterprises

2021 "World Brand 500" China has 44 companies on the list, of which China's petrochemical industry has 7 companies on the list, PetroChina ranked 131, Sinopec ranked 139, CNOOC ranked 304, Sinochem ranked 312, and Hengli ranked 379, Sheng Hong ranked 399 and Wei Qiao ranked 462.

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2021 "Top 500 World Brands" Selected in Countries and Industries

The 2021 "World Brand 500" list selected a total of 31 countries. From the perspective of the country distribution of the number of brands, the United States occupies 198 of the top 500, and still maintains the position of the world's largest brand power with a large advantage; France, Japan, China and the United Kingdom have 48, 46, 44 and 37 brands respectively On the list, it is the second camp of the world's brand powers; Germany, Switzerland and Italy are the third camp of the brand powers, 26, 17 and 15 brands were selected respectively. Thus, even though the European economy has experienced a historic recession affected by the outbreak, the super brands of European countries are still strong. However, under the dual influence of the new crown epidemic and geopolitics, multinational brands are facing a crisis of trust and reputation.

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this year's "World Brand 500" covers 47 industries. Among them, a total of 37 brands in the automotive and parts industry entered the list, ranking continues to remain first; the food and beverage industry has 34 brands on the list this year, ranking second; the epidemic has made information dissemination more important, increasing the gap between different types of brands in the media industry. The media industry has 28 brands on the list, the same as last year; Energy ranks fourth with 27 brands on the list. Other industries with the highest number of entries include retail (24), the Internet (23) and banks (23), ranking fifth and sixth respectively.

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Rankings

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Source: World Brand Lab

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