[Chemical Knowledge]：What is PA?

Read： 866 Time：16months ago Source：Transform the World with Simplicity

With the advent of the Internet era, digital marketing has become an important task for more and more enterprises. PA(Public Account, Chinese name is public number), as a member of WeChat ecosystem, plays an indispensable role in this process. What is

PA? Literally, PA refers to "public account", that is, various types of accounts in WeChat. In layman's terms, it is a platform similar to a blog or social media account for users to publish, share, subscribe and exchange articles, information or products.

So, why do more and more brands and organizations choose to market on PA? The advantage of PA is that it has a huge number of views and covers a wide range of people. According to statistics, as of the end of 2019, the number of monthly active users of WeChat has exceeded 1.1 billion, and more than half of them open WeChat every day. In WeChat, PA is one of the main sources of external link traffic.

PA also has a convenient and fast form of interaction. Users can comment, like, share and forward through PA, which also greatly increases the interaction frequency and brand exposure between brands and organizations and users.

PA is also widely used. In addition to corporate marketing, it is also widely used in news media release, government public affairs disclosure, personal knowledge sharing and other fields. At the same time, PA also provides the corresponding management tools and data statistical analysis functions to facilitate the development of effective marketing strategies for brands and organizations.

Although PA, as a digital marketing tool on WeChat platform, has many advantages, it does not mean that it is impeccable. In use, brands and organizations need to fully consider user groups and content types, and avoid mechanized push advertising or vulgar content, so as not to form a negative brand image and social impact.

With the increasing maturity of WeChat digital marketing, PA will occupy an increasingly important position in the future market competition. I hope this article can help you better understand what PA is and provide reference and reference for digital marketing of brands and institutions.

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